Calendario

CLIENT

Bud Light

Celebrate Latino
culture in a unique way

OUR Bud Light “Celebrations” campaign HIGHLIGHTED Global party culture by including the cumulative holidays and festivities that happen year-round between diverse countries and people. To show how we can party 365 days a year by observing every culture’s special days, We built a Spanish/English calendar application where different “celebrations” were featured on each day.

VISITORS ENGAGED WITH THE APPLICATION BY UPLOADING THEIR PHOTOS TO EACH DAY’S CELEBRATION. THE DAILY UPLOADED PHOTOS WERE THEN TILED IN A GALLERY, WHICH COULD BE SHARED ON INSTAGRAM AND FACEBOOK.

DRAG & DROP STICKERS ONTO YOUR IMAGES

A reason to celebrate

The application saw high levels of engagement. Visitors enjoyed sharing their photos and browsing through the variety of ways people interpreted the day’s theme. This led to the application successfully reinforcing Bud Light’s #UpForWhatever / #ParaLoQueVenga message.