El Rey Network

Rich media strategy for Robert Rodriguez's newest adventure

Backstory

El Rey is a new TV network targeted to the Latino audience, created and curated by Robert Rodriguez and his creative collective. Its mission is to produce exciting and iconic content in an unconventional way.

Strategic ad placement to create curiosity in potential viewers

Post mortem

One year after launch, El Rey’s programming of genre flicks, 70’s pop culture, and Rodriguez’s uses original gritty content has struck a chord with TV loving millennials, and especially young latinos.