Montejo

Giving life to a legendary band for a legendary beer

Challenge

Generate social content for Montejo Beer. When they started distributing to the States, they needed a way to promote the expansion. One of our main goals was to capture the energy music can radiate in our seemingly still images.

Taking advantage of a pre-scheduled photoshoot with brand partner and popular Mexican rock band, Maná, to create a series of living images, or cinemagraphs.

Bringing photos to life

Hover on the cinemagraphs and watch

Results

Since Montejo's launch in the United States, imported beer drinkers have rallied to the brand. Becoming Maná's beer of choice during their 2015 tour has spurred intense activity on Montejo's social channels, including the posting and sharing of our moving image content across Facebook. With hundreds of likes on Facebook and ample user engagement, our cinemagraphs helped shape lively conversation about Montejo and Maná.

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