As a creative organization, we live and die by the power of storytelling. But we also know that with technology, data and AI, we can rig the game in our favor; ensuring our stories are told to the right people, in the right channel, at the right time.
The best marketers understand that prediction beats adaptation; that in order to sell today, they must dictate culture instead of responding to it. We’re built for those marketers.
Through real-time trend tracking, we start with a foundation of deep understanding of consumer wants and needs, then tell the story on the right channel and test and optimize for growth and ROI.
Trends have their own lifecycle with a beginning, a peak, and an end. We use our proprietary predictive analytics tool to match these emerging lifecycles with a brand’s product launch timeline, ensuring that our clients are launching the right product at the right time – when trends are hitting their peak.
We leverage our close ties with major media and entertainment players to inject our clients’ brand directly into the cultural pipeline. We work with these partners to organically seed an idea or interactive activation into their content, adding value for both the product and the property.