Bakery has an agency mantra to work with people not brands, but many of those people are bombarded daily with new business requests. We needed to get creative to cut through the clutter of overstuffed inboxes.

We created BRANDIA: HEROES OF MARKETING. A collectible card game that turns some of today’s marketing heroes into actual heroes. The game consists of 52 intricate custom cards featuring today’s most powerful powerful marketing wizards and warriors.
Bakery crafted packaging, game rules, character powers, and a 90s style toy commercial to bring BRANDIA to life.
We also followed a side quest turning all 52 cards into NFTs, with all proceeds going to a charity of the hero’s choice.
Our launch day, Fernando Machado (Burger King, Blizzard), Bosom St. John (Netflix), Musa Tariq (AirBnB, GoFundMe), Tiana Connelly (Mars, Kellogg’s), and more posted the game on Twitter, LinkedIn, and Instagram, sharing Brandia and Bakery with their networks.

This Opened the door for new client relationships, helping us join forces with Kellogg’s, PepsiCo, and Shiner.