Captain Avery

Renting a car is a pain in the ass. But Audi sought to change that with the first app-based car rental service: Silvercar by Audi.

About

As a first-of-its-kind service, Audi turned to Bakery to launch Silvercar and help the world rethink how they rent cars.

We sought to spark that sense of adventure, using the mystic allure of the open road paired with a renewed American love affair with the outdoors. It brought us to the Valley of the Gods, a truly alien landscape in the middle of the desert where one family’s story took place.