Cheer Fireplace

Texans kick off the season with Shiner Holiday Cheer — but in a state short on fireplace, the cozy magic of sipping by the fire is often out of reach.

So we turned our 12-pack into a full-on faux fireplace — glowing logs, flickering flames, cracking sounds and all — bringing warmth, Texas charm, and holiday cheer straight to our fans. Folks couldn’t get enough. It lit up social and helped Cheer become the top-selling seasonal brew of 2024.