An Audi select vehicle may look like any ordinary Audi, but it’s anything but. Audi select vehicles are part of an elite fleet of vehicles that drivers can subscribe to for one monthly price. Car subscriptions are a new concept that could turn the auto industry on its head, so Audi turned to us to introduce the world to a whole new way to drive.
We created a 60 second video with various cutdowns, along with a series of images to illustrate the process of subscribing to a car company, and having access to multiple vehicles at all times. Conceptually, our goal was to take the slick sheen and style of so many luxury car commercials and upend expectations, in order to introduce a service that’s creating more access for luxury vehicles.
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