Imagine scrolling through Tinder when suddenly, someone beautiful, sophisticated, and German takes your breath away. You swipe right on the Mercedes-Benz of your dreams and… it’s a match!
To introduce car2go’s new Mercedes-Benz 4-doors, we used Tinder to foster relationships between real people and a car that was sure to turn heads.
Tinder users could swipe through photos and get to know what revs a Mercedes-Benz’ motor, then get free drivetime in their DMs.
Any successful Tinder user needs tantalizing pics for their profile, so we created some epicly romantic situations to seduce the Benz’ potential matches.
Tinder users fell in love with the car2go profile. It was so successful, that we refreshed the campaign three times, incorporating different vehicles and situations, while offering value that Tinder users swooned for.
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