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Panda Dunk

Nike SB came to us to revive a classic: Jeff Staple’s Pigeon Dunk.

About

Jeff Staple is a sneakerhead icon. Demand for his original Nike Pigeon Dunk literally started a riot – turning a niche interest into a worldwide phenomenon over night. Nike was prepared to re-release the shoe that started it all, so they turned to us to make a splash that could rival the original shoe’s launch.

People waiting in a queue on a city street.

Sneakerheads care about everything that goes into a drop, so we invited Nike SB fans into the process of development, sharing three different alternate colorways from deep in the archives to Jeff Staple’s Instagram.

Man in a black hoodie and beanie greeting a man standing in a queue behind the fence.

Sneakerheads care about everything that goes into a drop, so we invited Nike SB fans into the process of development, sharing three different alternate colorways from deep in the archives to Jeff Staple’s Instagram.

We synthesized the likes, comments, and conversations around each colorway, landing on a clear winner: a black and white design known as The Panda.

Black and white Nike sneaker.