Prickly Pear is a seasonal beer beloved by many longtime Shiner drinkers, and in the years since it last left shelves, fans have been bombarding social media with thousands of demands to bring it back.
To announce its return, we gathered as many comments as we could and transformed them into an animated adventure featuring witches, monsters, and dialogue pulled word-for-word from Shiner’s comment section.
To really make sure these fans' voices felt heard, we invited the original authors of these comments to record the dialogue for their character.
We rewarded the countless fans that helped bring back the beer with limited-edition Prickly Pear merch.
With an 81% increase in viewership, this video more than doubled our typical engagement rate and is Shiner’s highest performing Instagram Reel of all time.