car2go came to us looking for new ways to engage with their members on social media. At the time, Instagram had just introduced GIF stickers into their Stories, so with the new feature blowing up, we tapped into the quickly growing trend with car2go’s own GIF stickers.
We developed a short list of popular GIFs on Instagram, and worked with illustrator Lena Vargas Afanasieva to concept the designs around these trending GIFs, that would be relevant coming from car2go.
With Lena’s large following as an influential illustrator, she helped seed the GIF designs to her follower network. Thousands of people ended up posting our car2go GIF stickers, creating a big impact for the brand on social.
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